◂ CHRIS·OS // PLAYBOOK
Content Operating System // The Ratio
The doctrine

Lead gen is the spine. Faith, fitness, family build the man behind the claim.

Four pillars, one mission. The majority of your content proves you can get a business owner customers. The rest proves you are the kind of man he would trust to do it.

Master mix
Share of total output
How to read this

Two volumes. Same ratio.

The mix never changes. Only the amount does. Run lean when you are slammed with client work, run full when you have momentum. Every count below is posts per week.

Lean week
20 posts / about 3 a day
Full week
35 posts / about 5 a day
Recording load
1 batch day, Monday, the rest is clipping
The four pillars

What each pillar makes, and how much.

Each card shows its share of the total, then the content types inside it. The two number columns are your weekly targets at lean and full volume.

Lead Gen / Authority
The spine // the reason they follow
60%
Content type
Lean
Full
Educational how toTactic they can use today
4
7
Ad teardownBreak down a winner or a flop
3
5
Client win / proofReal results, real numbers
2
4
Hot take / myth bustPosition against the bad advice
2
3
Offer / CTADM keyword trigger post
1
2
Faith
Highest of the three // it is in your name
15%
Content type
Lean
Full
Principle in practiceA value driving how you run the shop
2
3
Sunday reflectionScripture applied to the work
1
2
Fitness / Discipline
Proof of execution standards
13%
Content type
Lean
Full
Discipline parallelTraining mindset to business
2
3
Routine / systemMorning, habits, how you operate
1
2
Family / Legacy
The why behind the standard
12%
Content type
Lean
Full
The why / legacyWho you are building for
1
2
Real life behind the scenesHonest moments, not staged
1
2
Placement

Spread the supporting pillars across the week.

Every day is lead gen by default. One supporting pillar gets the spotlight on its assigned day so faith, fitness, and family never cluster. Fill the remaining daily slots with authority content.

Mon
Batch record day. Authority heavy.
Ad teardown
Tue
Pure value.
How to
Wed
Midweek standard.
Discipline
Thu
Show the receipts.
Client win
Fri
Close the work week.
Faith principle
Sat
Softer, human.
Family / why
Sun
Reset.
Reflection
Guardrails

Three rules that keep the ratio honest.

RULE 01

When in doubt, post lead gen.

If you are not sure what a piece is, it defaults to authority. The spine is allowed to flex up. The supporting pillars are not.

RULE 02

Never two soft posts back to back.

Faith, fitness, and family pieces get spaced out. A business owner should never open your page and see a lifestyle feed.

RULE 03

Every soft post ties back to the work.

Faith means integrity in delivery. Fitness means discipline in execution. Family means you do not ghost. Always land the plane on why they should trust you with their budget.